That’s right. I’m prepared to trade in my uber metrosexual body wash (i.e. whatever is on sale at CVS this week) in exchange for Old Spice body wash. Not necessary because I want to smell like a Korean War veteran or a 13 year old with a funny mustache. No, I want to make the switch b/c they’re producing arguably the funniest line of commercials I’ve ever seen. And now I see they have maybe the most creative embrace of social media I’ve ever seen. If you send a tweet to @OldSpice, you might get a homemade YouTube video from the Old Spice man himself. Here’s an example response to internet luminary Kevin Rose
p.s. I hope Drakkar is paying attention to this and gets w/ the program
#1 written by Amy July 14th, 2010 at 02:59
“wildly handsome face parts” I pried myself away from his “wildly handsome body parts” to pay attention enough to what he was saying to catch this golden catch phrase. I knew you and I were related before, but this confirms it since we both love this manly commercial. well done, TJ.
#2 written by Skelley July 14th, 2010 at 21:42
I too have made the switch to Old Spice!!! Although not so much because of these awesome commercials, but because there were a couple of buy one get one free coupons in my Sunday paper a few weeks ago. I purchased both the body wash AND those new, ridiculous deodorant / anti-perspirants and they are both terrific. I was a little bit disappointed that a moutain top did not sprout forth from my armpits when I put on the matterhorn scented one…but man, they are AWESOME!! Except Fiji…if I recall, it smells like a Pina Colada…or a Mai Tai.
#3 written by B. Muehleman July 15th, 2010 at 16:22
I too have made the switch to Avon, mainly because it’s cheap and it kills the smell of onionsbell pepper,garlic and fish.
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